Kutchi King is one of the India’s fastest growing hygienic convenience food brand. With pocket friendly pricing, lot of menu options & authentic taste of in house manufactured masalas, Kutchi King has become the brand of choice for every Indian. It is now looking at expanding horizons, in India & across the borders as well.


  • Offered product range at Kutchi King caters to a very broad segment of guests, ranging from guests with very low income to millionaires, across the entire demographic range
  • Product variety is huge and space requirement and investment is relatively low
  • Fastest growth in this segment, with over 150 outlets in less than 2 years
  • Experienced core team with experience of over 20 years in this industry
  • Companies own manufacturing and packaging unit and logistics infrastructure
  • Comprehensive Standard Operating Processes and Standard recipe cards
  • Active social media and online presence
  • Only national brand in this segment offering fresh, cooked-to-order food and no frozen items
  • Very easy to manage outlet processes, low operational costs and attractive return on investments



For mall, institutions or any other Kiosk space

Space required:
80 sq ft to 200 sq ft

Vada pav, Dabeli, Kutchi Bowl, Bread Pakoda, Cold Drinks.

Staff required: 
2 crew members + owner



Space required:
150 sq ft to 300 sq ft

Vada pav, Dabeli, Kutchi Bowl, Bread Pakoda, Bhel, Sandwiches, Pizzas, Milk Shakes, Cold Drinks.

Staff required: 
5 crew members + owner


  • Recruit 3 to 4 crew members as soon as franchise is finalized and send them for 4 weeks training program.
  • The owner himself has to attend full time 4 weeks training.
  • Sign a 5 year lease agreement of premise with minimum 3 year lock In period.
  • Immediately apply for water, drainage connection; take society No Objection Certificate (NOC) and apply for food, health and police licenses.
  • During day to day operations make sure that all the raw material including disposables has to be bought from company.
  • Be prepared to enjoy working for long working hours and giving up on holidays for a few months.


  • We will give you license to operate outlet in selected premise.
  • We will give our standards outlet design formats, Standard operating process to operate the outlets, recipe cards and other required assistance to smoothly operate your outlet.
  • Our team will help you in building the outlet as per outlet designing standards of the company.
  • We will offer onsite and offsite training for the crew members and to owners or responsible personnel who will manage the outlet.
  • We will provide our trade secret ingredients and will supply all the required raw material.
  • We will help in startup marketing support in the targeted area.
  • Social media, website and other online marketing support and collaborations.
  • Anytime training support (on chargeable basis).
  • Product innovation and new product introductions.
  • Online order giving and sales monitoring software.
  • Online and application based software to manage outlet operations.



Q. Can a person with zero knowledge of food industry buy franchise?
Ans – Yes, you can. More than 80% of franchise owners were amateur. Our well designed Standard Operating Processes (SOPs), strong back hand support of key ingredients supply and comprehensive ERP system will help you run the operations with ease, after you take initial training.

Q. What are the areas where I can plan for a potential franchisee?
Ans – Please fill the franchise inquiry form, mentioning your area of interest. We will get back to you about its availibility.

Q. How to decide on a favorable location?
Ans – Any location with high footfalls, specially near schools, colleges, station, dense residential society or malls is an appropriate location. The premise should have good visibility and accessibility.

Q. Is it compulsory to undergo training procedure for owning a Kutchi King Franchise?
Ans – Yes, it is mandatory for owners as well as crew members to undergo a well laid out training program in one of the company’s outlet.

Q. What is covered in training at Kutchi King?
Ans – The extensive training module of Kutchi King covers:
Detail training on opening process, closing process and other SOPs
Staff grooming, hygiene, body language, kitchen raw material, deep cleaning and other training required for kitchen staff
Detail theoretical and hands on training on menu recipes
Ordering, ERP, Guest interacting, up selling, Profit and Loss calculation and other important managerial role training.
Using company’s mobile application for ordering, complaints/suggestions etc.

Q. Why is owners training compulsory?
Ans – Owners training is compulsory as:
You can provide backup if a worker quits, is absent, is ill or during rush hours or festivals.
You will learn the tricks and traits of everyday business, expanding it and developing good communicating skills with guests.
Owner is the best person to look after the areas of material optimized use, controlling wastage, upsaling and increasing profits of the outlets.

Q: Can we sell other products except company’s menu products at our outlet?
Ans – No. Menu items and rates are as decided my company, new product intruduction or introduction of any beverage /ready to eat snacks will be decided by company only.

Q: What is the profit margin?
Ans – 18% to 25% of total sales is usually the profit of our franchise outlets. However, it is a factor of involvement of owner in day to day operations as it affects up selling, avoids wastage and helps in guests retention

Q. Will the company help in man power sourcing?
Ans- Recruiting and retaining the man power is the responsibility of Franchisee. However, company will provide guidance and support in this process.

Q. How much man power is required per outlet (King outlet format)?
Ans- King Outlet will require 4 to 5 crew members, 1 cashier and 1 outlet manager (or owner)

Q- Will the company help us in finding the location?
Ans- Yes, once franchisee pays the franchise fee, company helps in searching and shortlisting the location/premise.

Q. What is the support provided by company after the outlet starts?
Ans- Company works hand in hand with the franchisee all the time. We will regularly audit the outlet and share the results with the franchise owner and also suggest best recommendations to solve non compliances. We also share monthly operations summary and suggest areas to focus on for next months. Besides, we dedicate 2 to 3 hours of training per week for all franchisee outlet. Even after start of business company will work like your ‘technical’ partner and provide all the required guidance, support and analysis.

Q. Who will supply us the raw material?
Ans- Most of the raw material (spices, disposables, sauces, pre mixes etc.) will be supplied by the company on periodic basis. Company will have tie ups for direct supplies of remaining material like Bakery products, oil, besan etc. Which are to be ordered to vendors through a mobile application given to you by company.